&Other Stories

Live Perfomance in Stockholm and Paris

In the spring of 2017, the brand &Other Stories (HM-Group) contacted me for a creative event they were planning. They were looking for an illustrator capable of doing LIVE Sketching. This was a new territory for me, but I was immediately up for the challenge to explore a totally new area within the world of illustration.
 
The mission consisted in producing LIVE portraits of guests attending an evening dedicated to fashion and its pleasures. I drew portraits (10-12 mins each) sitting by a table just at the entrance of the store.
&Other Stories idea behind the event was to attract new customers and to make them discover in an unexpected way their new make-up line. I even used for each portrait, in addition to my pencils, some lipsticks of their new collection.
 
The event was a triumph as the store was filled with customers. &Other Stories enhanced in an original way their brand image to make it more attractive while creating this unique experience for their customers making them the center of their attention.
Following the success of Fashion Night, we renewed our collaboration during Paris Fashion Week where I live sketched for three days in their boutique rue Saint Honoré.
 
I would like to thank &Other Stories for trusting me, and for making it possible to create a real value for the brand through a successful event and for making me discover a whole new dimension of my work as an illustrator.