Why use an illustration?
To stand out and enhance your brand image with a unique point of view.
Attractive : Illustration is a medium that attracts the eye and refers to our imagination. In a world of textual and photographic information,
an illustration will stand out and consequently increase the brand visibility.
Emotional value : It is easier to identify with an illustrated character than a real person,
an illustration allows to create a deeper emotional relationship and trigger a stronger bond between the customer and the brand/product.
Liberty of creation : The choice to illustrate opens up to a world of possible. There is no limits in the creation of landscapes, angles, colors or characters,
one can achieve complex compositions without the constrains of reality and thus more flexible.
Accessible : No post production (retouching etc..), faster execution (no staging), less expensive and unique.
Event Communication
Why choose an illustration to communicate an event?
Because it’s not just about promoting a brand or its products. Designing an event aims to unify and to create emotional ties.
An illustration, by it its nature opens the mind to imagination, is an emotional vehicle allowing a clientele to gather around a theme, a message or an activity.
The added value of an illustration lies in its emotionnal aspect and will give this little extra that your customers will remember, and which will make them feel valued by the brand.
Brand Communication
Digital or watercolor?
Digital or traditionnal illustration? It’s primarily a matter of preference.
Whatever the project, it's about being in line with your brand's values and messages. Depending on the different communication channels and the final destination of the illustration, one can opt for a flatter and more media rendering thanks to a digital tool.
One doesn't lose anything on textures and colors, but save precious time because one goes through fewer steps (scans, cleaning, etc.). Interesting if these are mainly illustrations intended to exist on a website or social media.
If you have a project in mind, don't hesitate to ask me. I listen to you, help and guide you towards the option best suited to your project.
Live Performance
Live Portraits
The live performance is increasingly appreciated by fashion houses to present for example their new ready-to-wear collection and promote their brand. To have a slightly more personal approach towards their customers, brands organize Live Portraits sessions made on site and offered to them by the house.
Live portrait is a truly intense performance without any safety net from the first stroke to the last. The challenge being to say as much as possible with the greatest economy by focusing on the right details : no tryout. Adapting to each new situation is a key to succeed, as well as keeping a sense of calm and a positive attitude.
If you plan to organize an event to federate your teams or personalize your organization chart think of live performances which guarantee you a unique and original experience.
Editorial Illustration
Book Covers
I can produce creative content and adapted visuals, in print or digital version to highlight your projects or your communication tools.
Areas like medicine sometimes require illustrations rather than photographs, which can have a somewhat brutal effect. It makes it possible to soften sometimes heavy or sensitive subjects and hence widen the group of stakeholders to communicate with.
Personal Work
Paintings & Drawings