Tara Jarmon movie, Paris 2018
Tara Jarmon Paris
Live Performance in Paris
Live drawing has taken me back to the city where it all started. For the launch of the spring-summer Prêt-à-Porter collection 2018, Tara Jarmon invited me to Paris to perform live portraying in three of their luxurious stores, amongst other, the sublime boutique located on the Champs-Élysées.
I had the pleasure to sketch portraits of guests who had come to discover the new collection in store. Under three different sessions, each of them sat for less than 15 minutes to receive their very personal gift.
Live Sketching provides this unique in-person brand experience and strengthens brand loyalty among customers, by offering a more sensorial approach to the brand. I was honored to be chosen by Tara Jarmon to make this event a real success.
The sketching takes aproximatively 10-13 minutes each to draw.
I mainly use pencil, watercolor pen, ink and water.